To promote Stanley’s new line of coolers, we created a series of 11 pop-up picnic experiences at SXSW 2024. 120 customers won an invitation to the exclusive MAS experiences located all over Austin to see what you get when Stanley creates a Cooler Cooler. People loved the event, expressed their love for the brand, and excitement over the new line. And SXSW social threads were buzzing about the Stanley Cooler Cooler Picnic.